Sad but true, we have returned to the United States and no longer have the Duomo gracing our skyline, nor the Fountain of Neptune across the street. It was truly an unforgettable experience that will remain with us forever. Our explorations in typography were just the icing on the cake. We were reflecting on how it all got started and remembered the bad type we were horrified by (to which the previous post is a tribute). Yet when we started looking more closely, we found much more good, or at the least interesting typography. Type Snobbery also motivated us to explore more deeply into the rich history of a seemingly simple act — putting letters on paper. We discovered that the way for typography was paved not only by the hard work of designers and artists, but also that of scientists, engineers, and entrepreneurs just as passionate. We also obtained context and perspective in regards to typography and branding. What might have seemed a bizarre typeface on its own can actually become wonderful signage that illuminates the special characteristics of a business.
However, we got so much more than that. Our visit with Bill Mazza started on one road but took us down another. Bill’s work broadened our view of what was possible for a graphic designer. It was exciting to see that the work of a designer can extend so far beyond the printed page. He also helped us understand the stories behind stories — the hidden details that few people get to see, much less work with. Many people recognize Italy as a place of high fashion, entranced by advertisements of Armani, Versace, Dolce & Gabbana and others. Yet the work behind each sleek ad is immense, dynamic, and difficult to prepare. Working with Bill, we were able to see and experience a snapshot of the diverse issues a creative director must balance. Bill also shared many helpful tips and proverbs for graphic design students. We learned a lot from Bill and thoroughly enjoyed our time with him.
Spring semester has already begun and we are thousands of miles from Florence, but a part of it will never leave us. We will remember all the great times and things we learned while doing Type Snobbery. Italia, Firenze, Bill, e tutti i nostri amici italiani: arrivederci, arrivederci.
Notre Dame, Paris
Neapolitan Pizzeria
Pompeii
